Awards


2010 Named Fellow in INFORMS (September 2010) 2010 Finalist in the J. D. C. Little award for best paper in Marketing Science for "Web Morphing" with John Hauser, Gui Liberali, and Michael Braun.

2009 Selected as Fellow of the INFORMS society – IMIS Marketing Society for long run contributions to theory and practice of Marketing Science.

2006 Finalist in Berry-AMA Best Book in Marketing Award (American Marketing Association) for book Don’t just Relate – Advocate: A Blueprint for Profits in an Age of Customer Power (Englewood Cliffs, N.J., Prentice Hall, August 2005)

1999 winner of the American Marketing Association and The Wharton School of the University of Pennsylvania Charles Coolidge Parlin Award for recognition of a body of work in marketing research.

1996 winner of Journal of Marketing best paper of the year (“Premarket Forecasting of Really-New Products”, Journal of Marketing, Vol. 60 (January 1996), 47-60, with Bruce D. Weinberg and John R. Hauser).

1996 winner of the American Marketing Association Paul D. Converse Award for outstanding contributions to the development of the science of marketing.

1992 finalist in The Institute for Management Science John D.C. Little Prize for Best Paper Published in Marketing Science, ("Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods," with Gurumurthy Kalyanaram).

Runner up in 1990 TIMS College for Marketing Prize for the best paper in Management Science or Marketing Science ("Prelaunch Forecasting of New Autos," with John Hauser and John Roberts).

Runner up in 1989 TIMS College on Marketing Prize for the best paper in Management Science or Marketing Science ("Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Choice" with John Roberts).

The 1988 O'Dell Award for the best paper published in the Journal of Marketing Research in 1983 as judged in 1988 ("Pre-Test-Market Models: Validation and Managerial Implications" with Gerald M. Katz).

Winner of TIMS College on Marketing Prize for the best paper in Management Science and Marketing Science in 1986 ("Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications" with Theresa Carter, Steven Gaskin and Zofia Mucha).

Runner up in 1984 TIMS College on Marketing best paper prize ("Testing Competitive Market Structures: A Methodology Based on Product Deletion" with P.J. Johnson and John Hauser).

1983 O'Dell Award for the best paper published in The Journal of Marketing Research in 1978 as judged in 1983 ("Pretest Market Evaluation of New Packaged Goods: A Model and Measurement Methodology" with A.J. Silk).

1983 Finalist in the TIMS College on Practice of Management Science ("Reducing the Risk of Failure and Improving the Profitability with the ASSESSOR Pretest Model" with G.M. Katz and A.J. Silk).