From Little's Law to Marketing Science
(Cambridge, MA, MIT Press, 2016) Co-editor with John R. Hauser

Legends in Marketing - Phil Kotler
(Volume 5) - Co-editor with Al Silk, John Roberts and Yoram Wind (Sage, Los Angeles 2012)

Donít just Relate Ė Advocate: A Blueprint for Profits in an Age of Customer Power
(Englewood Cliffs, N.J., Prentice Hall, August 2005)

Digital Marketing Strategy
(Englewood Cliffs, NJ: Prentice Hall, 2004)

Strategies for eBusiness Success
With Erik Brynjolfsson, (San Francisco, Ca. Jossey-Bass, 2001)

Design and Marketing of New Products
(Englewood Cliffs, NJ: Prentice Hall, second edition, 1993), with J.R. Hauser.

Advanced Marketing Strategy: Phenomena, Analysis and Decisions
(Englewood Cliffs, N.J., Prentice Hall 1991) with Steven H. Star.

Essentials of New Product Development
(Englewood Cliffs, NJ: Prentice Hall, l987), with J.R. Hauser and N. Dholakia.

Applications of Management Science in Marketing
Applications of Management Science in Marketing, (Englewood Cliffs, NJ: Prentice Hall, l970), edited with D.B. Montgomery.

Management Science in Marketing
(Englewood Cliffs, NJ: Prentice Hall, l969), with D.B. Montgomery.

Journal Articles

"Is Deep Learning a Game Changer for Marketing Analytics" MIT Sloan Management Review with Artem Timoshenko, Paramveer Dhillon, and John Hauser, Winter 2020 edition.

"The Power of Consumer Stories in Digital Marketing" MIT Sloan Management Review with Renee Richardson Gosline and Jeffrey Lee, Summer 2017 edition.

"The Case for Benevolent Apps" MIT Sloan Management Review with Fareena Sultan, Vol. 56, no. 2 (winter 2015) pp 31-7.

"Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph" Management Science with John Hauser and Gui liberali, Vol. 60, No. 6 (June 2014) pp. 1594-616.

"Morphing Banner Ads" Marketing Science with Gui Liberali, Erin MacDonald, Robert Bordley, and John Hauser, Vol. 33, no. 1 (January - February, 2014) pp 27-46.

"Competitive Information, Trust, Brand Consideration, and Sales: Two Field Experiments," International Journal of Research in Marketing with G. Liberali and J. Hauser. Vol. 30 (2013), pp 110-13.

"Kotler on Strategic Marketing," Legends in Marketing - Phil Kotler (Volume 5), Co-editor with Al Silk, John Roberts, and Yoram Wind (Sage, Los Angeles 2012)

"John D.C. Little" with John Hauser in Profiles in Operations Research, Arjang Assad and Saul Gass editors (Springer New York, 2011), pp. 659-76.

"Web Morphing: How the Internet Will Work Next," Sloan Management Review with J. Hauser, G. Liberali, M. Braun, and F. Sultan, Vol. 50, No. 4 (Spring 2009), pp. 53-61.

"Online Trust: State of Art, New Frontiers, and Research Potential," (May 2009) Journal of Interactive Marketing with Cinda Amyx and Antonio Lorenzon, vol 23, no. 2, 179-90

"Web Morphing," Marketing Science (March / April 2009) with J. Hauser, G. Liberali, and M. Braun, vol.28, no.2, 202-28

"Tools and frameworks for digital business ecosystems," in Coralla, A., Passiante, G., and Prencipe, A. (eds) The Digital Business Ecosystem ( EE Publishing, Cheltenham, UK, 2007). pp. 198- 216 authored with Brynjolfsson, E., Quimby, J., Van Alstyne, M., and Verrill, D.

"Customer Advocacy: The Start of a New Paradigm in Marketing?" in Seth and Sisodia (eds) Does Marketing Need Reform? (Armonk, N.Y. Sharpe Inc.) p.119-26, 2006

"Are the Drivers and Role of Online Trust the Same for all Web Sites and Customers?: A Large Scale Exploratory Empirical Study," Journal of Marketing Vol 69 (October, 2005) pp. 133-52 with Iakov Bart, Venky Shankar, and Fareena Sultan

"Customer Advocacy: A New Era in Marketing," Journal of Public Policy and Marketing (Spring, 2005)

"The Emerging Era of Customer Advocacy," MIT Sloan Management Review, v.45 no. 2 (Winter 2004), 77-82

"Listening In to Find and Explore New Combinations of Customer Needs" , with John Hauser, Journal of Marketing, v. 68 (April 2004), 72-87.

"Consumer Power and the Internet," (with Gagnon, et. Al) in (eds Thomas Kochan and Dick Schmalensee) Management: Inventing and Delivering Its Future (Cambridge Ma. MIT Press 2003), pp. 127-160.

"Online Trust: a Stakeholder Perspective, Concepts, Implications, and Future Directions," (with Venkatesh Shankar and Fareena Sultan), Journal of Strategic Information Systems vol 11 (2002), pp. 325-344.

"An Autobiographical Essay: When I Stop Learning, I Will Leave," Journal of Marketing vol. 42, No. 1 (October 2002), pp. 118-24

"Placing Trust at the Center of Your Internet Strategy," (with Fareena Sultan and William Qualls), Sloan Management Review vol.42, No. 1 (Fall 2000) pp. 39-48

"Information Acceleration: Validation and Lessons From the Field," Journal of Marketing Research, Vol. 34 (February 1997) with John R. Hauser, William J. Qualls, Bruce Weinberg, Jonathon Bohlmann and Roberta Chicos.

"The Roles of Marketing, Product Quality and Price Competition in the Growth and Composition of the U.S. Anti-Ulcer Drug Industry," The Economics of New Goods, Timothy Bresnahan and Robert J. Gordan, eds., Chicago: University of Chicago Press for the National Bureau of Economic Research, (1997) with Ernst R. Berndt, Linda T. Bui, David H. Reiley.

"Premarket Forecasting of Really-New Products" , Journal of Marketing, Vol. 60 (January 1996), 47-60, with Bruce D. Weinberg and John R. Hauser.

"Information, Marketing, and Pricing in the U.S. Antiulcer Drug Market" , AEA Papers and Proceedings, Vol. 85, 2, 100-105, (May 1995), with Ernst R. Berndt, Linda Bui, and David R. Reiley.

"Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research" , Marketing Science, Vol. 14, No. 3, (1995), G212-G221, with William T. Robinson and Gurumurthy Kalyanaram.

"First-Mover Advantages from Pioneering New Markets: A Survey of Empirical Evidence" , Review of Industrial Organization, Vol. 9, 1-23 (1994), with William T. Robinson, and Gurumurthy Kalyanaram.

"How Consumers Allocate Their Time When Searching for Information," Journal of Marketing Research, Vol. 30, 4, (Nov 1993), 452-456 with John Hauser and Bruce Weinberg.

"Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena," Journal of Marketing, Vol. 57 (April 1993), 47-63, with John S. Hulland, and Bruce D. Weinberg.

"Pretest Market Forecasting," in J. Eliashberg and G.L. Lilien eds. Handbook in OR and MS, Vol. 5, Elsevier Science Publishers (1993) pp 315-348.

"Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods," Marketing Science Vol. 11, No. 3, (Summer 1992), 235-250, with Gurumurthy Kalyanaram.

"Prelaunch Forecasting of New Automobiles," Management Science, Vol. 36, No. 4, (April 1990), pp. 401-421, with John Roberts and John Hauser.

"Lead User Analysis For the Development of New Industrial Products," Management Science, Vol. 34, No. 5, (May l988), pp. 569-582, with E. von Hippel.

"Modeling Multiattribute Utility, Risk, and Belief Dynamics For New Consumer Durable Brand Choice," Management Science, Vol. 34, No. 2, (February l988), pp. 167-185, with J. Roberts.

"Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications," Management Science, Vol. 32, No. 6, (June 1986), pp. 645-659, with T. Carter, S. Gaskin and Z. Mucha.

"The Value Priority Hypotheses for Purchases of Consumer Budget Plans," Journal of Consumer Research, 12 (March 1986), pp. 446-462, with J.R. Hauser.

"Testing Competitive Market Structure: A Methodology Based on Product Deletion Probabilities," Marketing Science, Vol. 3, No. 2, (Spring 1984), with P.L. Johnson and J.Hauser.

"Consumer Durables: Actual Budgets Compared to Value Priority Model - Preliminary Results and Managerial Implications," in D. Nyberg ed. Proceedings of the 1984 ESOMAR Conference (Amsterdam, ESOMAR, 1984), p. 267-86.

"Reducing Risk of Failure and Improved Profitability of a New Consumer Research Product with the ASSESSOR Pretest Model," Interfaces, (December 1983), Vol. 13, No. 6, pp. 38-59, with G.M. Katz, T.E. Hatch, and A.J. Silk.

"Pretest Market Models: Validation and Managerial Implications," Journal of Marketing Research, Vol. XX, No. 3, (August 1983), pp. 221-234 with G.M. Katz.

"Direct Assessment of Consumer Utility Functions: von Neumann-Morgenstern Utility Theory Applied to Marketing," Journal of Consumer Research, Vol. 5, No. 4 (March 1979), with J.R. Hauser.

"Pretest Market Evaluation of New Packaged Goods: A Model and Measurement Methodology," Journal of Marketing Research, Vol. 15, No. 2 (May 1978), with A.J. Silk.

"Manangement and Behavioral Science in New Products," in A.J. Silk and H. Davis, eds. Management and Behavioral Science in Marketing, (New York: Ronald Press 1978), pp. 181-88.

"A Normative Methodology for Modeling Consumer Response to Innovation," Operations Research, Vol. 25, No. 4, (July/August, 1977), pp. 579-619, with J.R. Hauser.

"Allocating Ad Budgets Geographically," Journal of Advertising Research, Vol. 15, No. 7, (December 1975), pp. 7-19.

"PERCEPTOR: A Model for Product Positioning," Management Science, Vol. 21, No. 8, (April 1975), pp. 849-858.

"Building Models for Decision Makers," Interfaces, Vol. 4, No. 3, (May 1974), pp. 1-12.

"A Model for Managing a Family Planning System," Operations Research, Vol. 22, No. 2, (March/April 1974), pp. 205-234.

"Using a Model as a Practical Management Tool for Family Planning Programs," American Journal of Public Health, Vol. 62, No. 11, (November 1972), pp. 1493-1500, with R. O'Connor.

"Evolutionary Model Building in the Analysis of New Products," Journal of Marketing Research, Vol. 8, (February 1971), pp. 62-66, with R. Karash.

"SPRINTER Mod III: A Model for the Analysis of Frequently Purchased Consumer Goods," Operations Research, Vol. 18, No. 5, (September/October 1970), pp. 805-854. (Reprinted in G. Wills, R. Hayhurst, and D. Midgley, eds., Creating and Marketing New Products, Crosby Lockwood Stapes Publishers, 1973).

"Marketing Decision-Information Systems: An Emerging View," Journal of Marketing Research, Vol. 7, (May 1970), with D.B. Montgomery, (reprinted in Gordon B. Davis and Gordon C. Everest, Readings in Information Systems, McGraw-Hill 1976.)

"Ideas on a Decision Information System for Family Planning," Industrial Management Review, (Spring 1969), pp. 45-61.

"A Mathematical Approach to Product Line Decisions," Journal of Marketing Research, Vol. 6, (February 1969), pp. 40-47.

"A New Products Analysis and Decision Model," Management Science, Vol. 14, No. 8, (April 1968), pp. 490-517. (Reproduced in Marketing ent Scheidungen, by H.P. Weinberg (Kiepenheuer and Witsch, 1970.)

"SPRINTER: A Tool for a New Products Decision Makers," Industrial Management Review, Vol. 8, No. 2, (Spring 1967), pp. 43-54.