Research


Prof. Glen Urban's research is concentrated on marketing broadly conceived to include new product design and innovation strategy. He draws on market research, statistics, management science and operations research techniques to develop models and measurement methodologies to solve significant managerial problems. Urban aims for rigor and relevance. See publications section and judge for yourself. Also, see the links below to the Center for Digital Business -- Urban have done much of my recent work through this center (Prof. Glen Urban is currently serving as Chairman of the Center).

MIT Center for Digital Business

The Internet provides a new technology for enhancing marketing effectiveness and efficiency. The Digital Marketing SIG studies the potential gains from employing digital technologies to the formulation and execution of (real) marketing strategies. Existing and fully funded projects currently include over $500,000 of work per year with GM, BMW, and Suruga Bank.

MIT Center for Digital Business

The MIT Sloan School of Management created the MIT Center for Digital Business as a research partnership with industry to provide leadership for faculty, students, and sponsors interested in Internet-enabled business. The results of our applied research are transforming digital business